01
INTUIT QUICKBOOKS | THINK OTE - 2025 Global Grand Effie Winner
We're thrilled to share Intuit QuickBooks Think Ote has been named a Global Grand Effie Winner-our first alma-led campaign to earn this top global honor. Each year, the Effie Worldwide Global Best of the Best Awards invite all Gold and Grand winners worldwide to compete.
Out of 58 shortlisted campaigns, Think Ote rose to the top after rigorous judging rounds. Huge congrats to our teams at Alma and Intuit QuickBooks-this recognition reinforces that great creativity and effectiveness go hand in hand.
Credits:
Brand: Intuit QuickBooks
Agency: DDB | Alma
Creative Directors: Gabriel Ferrer | Gabriel Reyes
Executive Producer: Jay Rivera
Production Company: Parana Films
Directors: Sebastian Leda & Franciso D’Amorin
02
BETTER WITH PEPSI | LOGO
Pepsi has always been grounded in unapologetic enjoyment, and consumers have always unapologetically enjoyed good. That's why Pepsi and food unapologetically go together, better than anything else. But for 30+ years, the top U.S. burger chains have served their burgers with Coke, even though burgers go better with Pepsi. To better understand consumers' actual preferences, Peps commissioned a third-party blind taste test and a consumer survey to discover how burgers from Burger King, McDonald's, and Wendy's paired with different beverages. The results were clear. Participants preferred Pepsi over Coke. There is an unspoken cultural truth that was tapped into for the campaign, which is the fact that for 30+ years, the top three U.S. burger chains have denied consumers the opportunity to enjoy their burgers the optimal way (with an ice-cold Pepsi), due to exclusivity deals.
#BetterWithPepsi was a proactive campaign that came from this insight. By working with an origami paper artist to expertly re-craft paper bags of the top three U.S. burger chains, consumers saw that while Pepsi might not be on the menu, it's always in the picture. Launched on National Burger Day, the images were strategically placed outside the headquarters and stores of U.S. burger chains, while also running in The New York Post and across social media. Landed by the industry as one of the best Pepsi campaigns in the history of the brand, it went on to earn more than 3.4 billion impressions and a 1.1 share swing during the campaign period, in a $29B category.
2021 - 2022 Better with Pepsi Logo Campaign Awards
11/21 - El Ojo | Award Level: Gold | Category: El Ojo Producción Gráfica – PG2 – Mejor Dirección de Arte.
11/21 - El Ojo | Award Level: Gold | Category: El Ojo Design – DG3 – Afiches y Publicaciones
11/21 - El Ojo | Award Level: Gold | Category: El Ojo Eficacia – EF12 – Real Time Marketing
11/21 - El Ojo | Award Level: Gold | Category: El Ojo Gráfica – GR1 – Alimentos y Bebidas
11/21 - El Ojo | Award Level: Gold | Category: El Ojo Producción Gráfica – PG3 – Mejor Fotografía Original
11/21 - El Ojo | Award Level: Gold | Category: El Ojo Vía Pública – VP1 – Alimentos y Bebidas
11/21 - El Ojo | Award Level: Silver | Category: El Ojo Design – DG2 – Diseño Editorial
11/21 - El Ojo | Award Level: Silver | Category: El Ojo Eficacia – EF1 – Alimentos y Bebidas
11/21 - El Ojo | Award Level: Silver | Category: El Ojo Digital & Social – DS6 – Viral Marketing
11/21 - El Ojo | Award Level: Silver | Category: El Ojo Eficacia – EF14 – Estrategia, posicionamento y creatividad
11/21 - El Ojo | Award Level: Bronze | Category: Mejor Idea Latina Para El Mundo – IL2 – Ideas de Iberoamérica con relevencia internacional
11/21 - El Ojo | Award Level: Best US Idea
12/21 – Bendita Carpeta | Gran Premio
03/22 – ANDY”s Global | Gold | Craft
03/22 – ANDY”s Global | Gold | Idea
04/22 – Webby Awards | Nominee | Advertising Campaigns – Real Time Response Campaign
04/22 – Clio Awards | Gold | Design Craft – Image Creation
04/22 – Clio Awards | Gold | Design Craft – OOH Poster
04/22 – Clio Awards | Gold | Design Craft – Print
04/22 – Clio Awards | Gold | Design Craft – Print & OOH Craft – Art Direction
04/22 – Clio Awards | Silver | Design Posters
04/22 – Clio Awards | Silver | OOH Billboard
04/22 – Clio Awards | Bronze | Direct Print
04/22 – Clio Awards | Bronze | Design Print & OOH Craft – Photography
05/22 – D&AD | Yellow | Advertising – Press & Outdoor – 1807 – Poster Campaigns
05/22 – D&AD | Graphite | Advertising – Craft – Art Direction – 3108 – Outdoor
05/22 – D&AD | Graphite | Advertising – Advertising – Press & Outdoor – 1802 – Press Campaigns
05/22 – D&AD | Wood | Advertising – Press & Outdoor – 1806 – Poster Adverts
05/22 – D&AD | Wood | Advertising – Craft – Art Direction – 3107 – Press
05/22 – D&AD | Wood | Advertising – Design – Graphic Design – 2402 – Posters
05/22 – D&AD | Shortlist | Advertising – Media – 1605 – Press & Outdoor
05/22 – D&AD | Shortlist | Advertising – Press & Outdoor – 1805 – Tactical Press Adverts
05/22 – One Show | Gold | OOH Craft – Art Direction
05/22 – One Show | Silver | Design – Promotional – Posters – Series
05/22 – One Show | Silver | OOH Billboards & Transit – Series
05/22 – One Show |Bronze | Design – Promotional – Print Advertisements
05/22 – One Show |Bronze | Design – OOH – Series
05/22 – One Show |Bronze | Design – Craft – Photography
05/22 – One Show |Bronze | OOH Craft – Photography
05/22 – One Show |Bronze | Print – Newspapers – Series
05/22 – One Show |Bronze | Print – Craft – Art Direction
05/22 – One Show |Merit | Creative Effectiveness – Consumer/Brand
05/22 – One Show |Merit | Creative Effectiveness – Single Country or Region – Consumer/Brand
05/22 – One Show |Merit | Design – Craft – Art Direction
05/22 – One Show |Merit | Design – Craft – Printing & Paper Craft
05/22 – One Show |Merit | P.O.P & In-Store – Single (Wendy’s)
05/22 – One Show |Merit | P.O.P & In-Store – Single (McDonald’s)
05/22 – One Show |Merit | P.O.P & In-Store – Single (Burger King)
05/22 – One Show |Merit | Print – Posters – Series
05/22 – One Show |Merit | Print – Craft – Photography
05/22 – One Show |Shortlist | OOH – P.O.P. & In-Store - Series
05/22 – One Show |Shortlist | Craft – Art Direction
05/22 – One Show |Shortlist | Craft – Photography
05/22 – One Show |Shortlist | PR – Current Event Response
05/22 – ADC Awards | Gold | Art Direction – Press / Poster- Poster/Advertising – Series
05/22 – ADC Awards | Gold | Art Direction – Press / Poster- Press/Print Advertising – Series
05/22 – ADC Awards | Gold | OOH – Poster – Series
05/22 – ADC Awards | Gold | Posters – Billboard - Series
05/22 – ADC Awards | Gold | Posters – Billboard – Single (Burger King)
05/22 – ADC Awards | Gold | Posters – Billboard – Single (Burger McDonald’s)
05/22 – ADC Awards | Gold | Posters – Billboard – Single (Wendy’s)
05/22 – ADC Awards | Gold | OOH – Print / Electronic Billboard – Series
05/22 – ADC Awards | Gold | OOH – Print / Electronic Billboard – Single (Burger King)
05/22 – ADC Awards | Gold | OOH – Print / Electronic Billboard – Single (McDonald’s)
05/22 – ADC Awards | Gold | OOH – Print / Electronic Billboard – Single (Wendy’s)
05/22 – ADC Awards | Silver | OOH – Print / Electronic Billboard - Series
05/22 – ADC Awards | Silver | Art Direction – Press / Poster – Press/Print Advertising – Single (Burger King)
05/22 – ADC Awards | Silver | OOH Poster – Single (Burger King)
05/22 – ADC Awards | Silver | OOH Poster – Single (McDonald’s)
05/22 – ADC Awards | Silver | Art Direction / Press / Poster – Press/Print Advertising – Single (Wendy’s)
05/22 – ADC Awards | Silver | OOH Poster – Single (Wendy’s)
05/22 – ADC Awards | Bronze | Art Direction – Press/Poster – Poster Advertising – Single (Burger King)
05/22 – ADC Awards | Bronze | OOH – Print / Electronic Billboard – Single (Burger King)
05/22 – ADC Awards | Bronze | Art Direction – Press/Poster – Print Advertising – Single (McDonald’s)
05/22 – ADC Awards | Bronze | Art Direction – Press/Poster – Poster Advertising – Single (Wendy’s)
05/22 – ADC Awards | Merit | OOH – Print / Electronic Billboard – Single (McDonald’s)
05/22 – ADC Awards | Merit | OOH – Print / Electronic Billboard – Single (Wendy’s)
05/22 – ADC Awards | Merit | Products / Commercial – Series
05/22 – ADC Awards | Shortlist | Products / Commercial – Single (Burger King)
06/22 – Adforum PHNX Awards | Grand Prix | Print
06/22 – Adforum PHNX Awards | Gold | Print – Advertising Photography
06/22 – Adforum PHNX Awards | Gold | Print – Outdoor
06/22 – Adforum PHNX Awards | Gold | Print – Press
06/22 – Adforum PHNX Awards | Gold | Print – Craft
06/22 – El Sol | Grand Prix – Production
06/22 – El Sol | Gold – Outdoor: Bebidas Alcohólicas, No Alcohólicas, Tabacos y Accesorios del Fumardor
06/22 – El Sol | Gold – Design: Graphic Design, Posters
06/22 – El Sol | Gold – Production Direction & Illustration
06/22 – El Sol | Silver – Print: Bebidas Alcohólicas, No Alcohólicas, Tabacos y Accesorios del Fumardor
06/22 – El Sol | Silver – Graphic Production / Photography
06/22 – El Sol | Silver – Integrated Campaigns
06/22 – El Sol | Shortlist – Media: Mejor Uso De Medios Impresos
06/22 – El Sol | Shortlist – PR: Comunicación Digital, Use De Redes Sociales y Móvil
06/22 – El Sol | Shortlist – PR: Impacto en Medios
06/22 – WARC | Gold | Instant Impact
06/22 – Cannes | Gold | Outdoor – A01 Food & Drink
06/22 – Cannes | Gold | Print & Publishing – A01 Food & Drink
06/22 – Cannes | Silver | Industry Craft – B02 Outdoor
06/22 – Cannes | Bronze | Pring & Publishing – D03 (Single-Market Campaign
06/22 – Cannes | Shortlist (3x) | Outdoor – B01 Food & Drink
06/22 – Cannes | Shortlist | Outdoor – Challenger Brand
06/22 – Cannes | Shortlist | Design – Communication Design – B01 Posters
06/22 – Cannes | Shortlist (3x) | Industry Craft – B03 Print & Publishing
07/22 – New York Festivals | Gold | Food/Drink/Restaurants – Outdoor: Products & Services
07/22 – New York Festivals | Gold | Food/Drink/Restaurants – Print: Products & Services
07/22 – New York Festivals | Gold | Art Direction – Print: Craft
07/22 – New York Festivals | Silver | Photography – Print: Craft
07/22 – New York Festivals | Silver | Art Direction – Design: Craft
07/22 – New York Festivals | Bronze | Art Direction – Outdoor: Craft
07/22 – New York Festivals | Bronze | Art Direction – Outdoor: Craft
07/22 – New York Festivals | Finalist | Posters – Design: Products & Services
07/22 – New York Festivals | Finalist | Newspaper/Magazine – Print: Best Use
07/22 – New York Festivals | Finalist | Real-Time Response – Public Relations: Best Use
07/22 – New York Festivals | Finalist | Billboards/Installations/Posters – Outdoor: Best Use
07/22 – New York Festivals | Finalist | Digital Displays – Outdoor: Best Use
07/22 – New York Festivals | Finalist | Photography – Outdoor: Craft
08/22 – New York Festivals AME Awards | Platinum | Best Use of Medium: Outdoor/OOH/Digital OOH
08/22 – New York Festivals AME Awards | Gold | Best Use of Medium: Outdoor/OOH/Digital OOH
08/22 – New York Festivals AME Awards | Gold | Best Use of Medium: Print
09/22 – Gerety Awards | Gold | Communication – Print
09/22 – Gerety Awards | Gold | Communication – Craft – Art Direction
09/22 – Gerety Awards | Gold | Communication – Craft – Photography
10/22 – FIAP | Grand Prix | Announcements
10/22 – FIAP | Gold | Technical Graphic Production – Art Direction
10/22 – FIAP | Gold | Best Strategy / Planning
10/22 – FIAP | Gold | Gráfica – Alimentos / Comidas / Bebidas Alcohólicas / No Alcohólicas
10/22 – FIAP | Gold | Gráfica – Via Pública – Productos
10/22 – FIAP | Silver | – Técnicas de Producción Gráfica - Fotografía
10/22 – FIAP | Silver | – Innovación en Outdoor/Vía pública/Ambient
10/22 – FIAP | Silver | – Vía Pública - Campañas
10/22 – FIAP | Silver | – Mejor Concepto
10/22 – FIAP | Silver | – Mejor Concepto
10/22 – FIAP | Bronze | – Mejor Uso de la Cultura Local
10/22 – FIAP | Bronze | – Vía Pública
11/22 – London International Awards | Gold | Design – Art Direction Campaign
11/22 – London International Awards | Gold | Billboard – Consumer Campaign
11/22 – London International Awards | Gold | Print – Consumer Campaign
11/22 – London International Awards | Gold | Poster – Consumer Campaign
11/22 – London International Awards | Silver | Billboard – Art Direction Campaign
11/22 – London International Awards | Silver | Design – Poster Campaign
11/22 – London International Awards | Silver | Print – Art Direction Campaign
11/22 – London International Awards | Silver | Poster – Art Direction Campaign
11/22 – London International Awards | Grand LIA | Billboards
11/22 – London International Awards | Grand LIA | Print
Credits:
Brand: PepsiCo.
Agency: DDB | Alma
Creative Directors: Daniel Correa | Bruno Trad
Executive Producer: Jay Rivera
Production Company: Carbo Films: Javier Carbo, President
Photographer(s): Marçal Vaquer
Paper Artist: Raya Sader
Retoucher: Juary Leocadio | JLS Digital Retoucher
03
BETTER WITH PEPSI | RUM
CATEGORY: Craft | Art Direction - Press/Poster/Print Advertising - Series
#BetterWithPepsi is an unapologetic reminder for cola lovers to always enjoy their favorite food and beverages with what tastes best: Pepsi. The brand has used this platform to demonstrate the cola's perfect matchup with favorite American food like burgers, pizzas, and hot dogs, but in 2023, they wanted to shift its marketing focus to a new category - alcohol.
Pepsi wanted to reposition consumers' take on the classic Rum and Cola. For over 100 years, Rum and Coke has been a staple on cocktail menus, but blind taste tests prove 56% of participants prefer mixing rum with Pepsi compared to Coke. Pepsi wanted to lean into this cultural tension and ignite a conversation on Rum and Coke vs Rum and Pepsi.
Whether slow-sipping to stay cool at the beachside or toasting to friends at the bar, one thing is clear: no matter where you find yourself, Pepsi enhances the taste of rum. After all, Rum is #BetterWithPepsi, and the proof isn't just in the research, it's also in the logos.
Using a professional paper artist, we uncovered the Pepsi logo hidden in plain sight of Captain Morgan and Bacardi logos. Because while Pepsi might not be on the cocktail menu, it's always in the picture.
We placed the provocative images across social media and SEO buys, high-profile print placements including The New York Post and The Atlanta Jorunal, OOH placements on the beaches of Miami, as well as outside popular bars, restaurants and liquor stores in cities across the U.S. We also launched a promotion in partnership with alcohol delivery platform Drizly, offering users who order Rum and Pepsi $0 Delivery or $5 off their order.
The images earned 6.9MM impressions via earned and OOH, while the #BetterWithPepsi promotional code used in our Drizly partnership saw a much higher redemption rate than they have seen with other promo codes in 2023. Additionally, month-over-month sales saw a significant increase during the campaign period.
Captain Morgan even took notice and graciously delivered a life-sized pirate statue to the Pepsi headquarters, letting the brand know they also agree Captain Morgan goes #betterwithpepsi.
Credits:
Brand: PepsiCo.
Agency: DDB | Alma
Creative Directors: Daniel Correa | Bruno Trad
Executive Producer: Jay Rivera
Production Company: Carbo Films: Javier Carbo, President
Photographer(s): Marçal Vaquer & Mauricio Candela
Paper Artist: Raya Sader
Retoucher: Juary Leocadio | JLS Digital Retoucher
04
COORS LIGHT EXPLOSION
2024 ADC Awards - Photography
1 Bronze | ADC 103
About The Work:
As one of the leading brands in the competitive American beer market, Coors Light differentiates itself by being one of the few brands with a color-changing label that tells you when your brew has reached its perfect temperature—when the mountains on the bottle turn blue, you know your beer is ready to drink.
To celebrate 15 years of Coors Light’s unique packaging, the brand wanted to launch a campaign leaning on its unique product feature—the temperature-indicating label—to remind consumers that Coors Light is the only beer that can truly offer a foolproof way to achieve the ideal beer-drinking experience.
We leaned into a common consumer experience. We’ve all tried chilling our beer too fast— it gets too cold and explodes in your freezer. Timing is of the essence when it’s the difference between enjoying the perfect beer and cleaning up a beer slushie volcano.
The campaign showcases beer bottles after they’ve exploded in a freezer. While taking place in an everyday setting— a home freezer with some frozen food— the images take a dramatic approach, with the exploded bottles and frozen foam twisting into beautiful and often humorous shapes.
To reiterate the benefit of Coors Light, each print also includes two Coors Light bottles– one with gray mountains and another with blue ones– highlighting the change in the temperature-indicator label.
We placed the eerily familiar images in The New York Times (379,380 impressions) and the San Francisco Chronicle (226,860 impressions). Outdoor in Chicago, Pittsburgh and Reno garnered over 88,000 impressions in one day, while the digital billboards in Miami including interactive kiosks and convenience store decals leveraged over 184,000 impressions in one week.
Credits:
Brand: Molson CoorsAgency: DDB | Alma
Creative Directors: Daniel Correa | Bruno Trad | Virgilio Flores
Executive Producer: Jay Rivera
Photographer: Ale Burset
05
QUICKBOOKS | Adios Cuadernito
Grand Prize Winner | ANA Multicultural Excellence Awards | Silver | Best Hispanic Cultural Insight.
Hispanic Small Business Owners (SBOs) have been doing things the old way for a long time, and QuickBooks needed to convince them to go against their natural "if it's not broken, don't fix it ethos.” Knowing that QuickBooks' ease of use would be a highly compelling benefit for Hispanic SBOs, the biggest opportunity was to create an awareness building campaign. To do that, we created "Adios Cuadernito," bringing to life insight-driven, culturally-relatable creative across touchpoints that Hispanic SBOs most prefer and consume – TV, Audio, Digital, and Social. Using humor and a strong cultural tie to communicate the benefits of its product, "Adios Cuadernito" was 54% more efficient at driving incremental new customers versus the latest campaign with similar spend.
Credits:
Brand: Intuit QuickBooks
Agency: DDB | Alma
Creative Directors: Gabriel Ferrer, Gabriel Reyes
Executive Producer: Jay Rivera
